Facebook has gone through many changes since it was first introduced. Now it’s one of the main communication tools for both people and businesses alike. The way most communicate is through “posts” that other people can see and comment on. The problem with posts is the amount of users that see the post is often limited. Recently Facebook introduced a new feature to help improve the exposure of your posts.
The feature is called “Promote” and aims to give businesses a way to increase the reach of their posts. Think of it as a simplification process: instead of having to go through the ad dashboard to create an ad, it can now be done with one click.
The idea behind the promote button is to turn posts on your Page into ads that show up on a user’s News Feed - the area where posts are viewed - instead of in the ad bar, which is located on the right hand side of the page. This will, in theory, help your promotion or information reach more users while making marketing and advertising easier.
When you create a post, you can press the Promote button, located at the bottom of the post window. A pop-up window will appear giving you options. As this is a form of paid advertising, you pay to reach a guaranteed number of users. When you enter an amount to pay, (USD 5.00 is the lowest amount), you’ll be given the approximate number of fans the post will reach. You’ll also be able to target demographically and geographically. The post will be promoted for three days.
Once the promotion campaign has started, you’ll be able to view how effective the promotion is by going to your Page timeline and hovering over the numbers at the bottom of the promoted post. You’ll also be able to see how many users the post has reached, and how they viewed it. A useful tool to tell if the Promote feature is actually working.
At this time, the Promote feature is available for Page owners located in the US with more than 400 followers, and should be rolled out to all Page owners in the near future. If you’d like to learn more about the Promote feature, or other ways you can utilize Facebook as a marketing tool, please contact us.