If you're like most businesses in West Palm Beach, you've heard lots of different people talking about AI in recent times. Thankfully, we've come a long way since the days when this phrase would generate fear in the workplace. Now, most professionals recognize the value that AI offers. Rather than threatening jobs, AI can work alongside real humans. But how can AI make the workday more efficient?
Ad Optimization
Firstly, who wants to sit around a table and constantly assess the efficacy of ad campaigns? Who wants to manually play around with targeting settings, bidding strategies, budgeting, and A/B testing? Even if you enjoy it, artificial intelligence and machine learning tools are far more efficient. As well as analyzing data much faster, they can implement insights and keep your campaigns on the right path.
AI VoIP (Voice over Internet Protocol)
Do you still waste endless amounts of time answering the same questions from consumers? If so, you need AI VoIP because technology will handle everything for you. Suddenly, you can answer more calls from clients without holding long queues or hiring more customer support staff. The very best tools have intent recognition, speech and text recognition, contextual guidance, and they even support people in different languages.
The customer experience improves, your customer support team has more time for other tasks, and some services even offer a VoIP server support technician.
Data Management
Most businesses these days struggle to handle the amount of data that the company generates. It seems to pour into the business through every orifice, whether from your website, social media platforms, ad platforms, or another source. As a result, you feel as though you either must ignore lots of data or spend sleepless nights trying to make sense of it all.
Fortunately, AI now provides a sensible middle-ground with AI. Various tools collect data from all your different sources and bring them under one roof. Depending on the tool, you can even spot trends and patterns with customers, thus allowing for segmentation. Now, you can reach out to each segment with relevant content rather than trying to cover everybody with a single message.
Ad Account Protection
Every day, marketing teams are more attractive to hackers and cybercriminals. Why? Because of the previous section we discussed, the sheer amount of data your business holds about customers and other stakeholders. Without a proactive approach, your business is susceptible to hackers, and you face the prospect of explaining to customers how their data was leaked. West Palm Beach businesses need security and the protection that only a team of local IT professionals in West Palm Beach can provide. Don't be a victim, instead, be proactive and hire us to secure your network and the devices that work on it.
Now, with an appropriate AI tool, your ad accounts are monitored for unusual activity, strange changes to your marketing settings, increases in budgets, and more. As well as protecting against external hackers, these tools are also designed to pick up on mistakes from employees. Either way, it's another thing off your to-do list, and you can spend your time elsewhere.
Content Curation
While some people will recommend using AI for content creation, we advise against this because technology can never write with the emotion and connection that your readers expect. This being said, there's nothing to say that AI can't help to identify important topics and get the process started. AI tools can analyze your audience and consider the content that they want to see - in theory; this should perform well since data lead the way.
Even after this, we could point to AI in hiring and recruitment, market intelligence, invoicing, audience discovery, and many other areas. We even use software AI when providing IT consulting in West Palm Beach! That's right; we use monitoring tools and software applications that notify us when systems are down or when your business might have a security vulnerability that we need to fix. At the end of the day, we can all rely on AI to make our jobs a little easier, and those who aren't using AI are making their life much harder and their workday less efficient!
